January 19, 2020

Alexa Advertising Test

Is Alexa, Google Home or Apple Siri listening to your conversations? Some people are fearful of having a smart device with fears that "big brother" is listening.

Some people believe that internet Ads are showing up based on everyday conversations.

Alexa Listening

So we are going to try something. This week we are going to try an experiment to see if Alexa is listening.

We are going to pick a word/phrase and say it frequently. We'll use something that has nothing to do with regular conversations. We'll see if that influences Internet ads that we see.

We'll put the word on a Post-it Note near the Alexa as a reminder. This experiment should last for at least one day. We'll use the word in a sentence - just to make sure that Alexa knows it's something that we use frequently.

As a changeup, we'll use a different word in the car just to see if there's something unique with Amazon Alexa Echo Auto.

Sample Word Ideas

Some words to that we may consider - the actual phrase isn't listed so it doesn't impact our experient.

  • Spiderman Pin
  • Pencil Sharpener
  • Dog Food - useful if you don’t have a dog.
  • NFL Hall of Fame Museum
  • Winning at Blackjack
  • USB cables
  • Tap Shoes
  • Motorcycle Rain Cover

Next Week Status Update

I'll report next week on the status of our experiment. We go in this test with no expectations.

What do you think? Are you paranoid about using a smart device at home?



May 4, 2020.

Hey! So how is it? Was it the advertising test?

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