1982 Commercials
Classic San Francisco Commercials
I'm excited to share a nostalgic trip back to the early 1980s with my latest video release: a collection of thirteen commercials that aired during the first quarter of the 1982 Stanford and California State "Big Game." These vintage ads are more than just a blast from the past?they're a window into the culture, trends, and lifestyle of the era. Let's dive into each commercial and see what made them so memorable!
The Commercials
1. Michelob Light: Game, Set, Beer
This commercial kicks off with four friends battling it out on the tennis court, not just for glory but for the refreshing taste of a Michelob Light beer. The ad cleverly combines the spirit of friendly competition with the idea of relaxing with a light beer after a hard-fought match.
2. BMW 320i: The Thrill of Performance
BMW highlights the performance and precision of the 320i model in this sleek commercial. As the BMW navigates a winding test track, it's clear that driving a BMW isn't just about getting from point A to point B?it's about the experience.
3. Qantas: Your Ticket to Adventure
Travel dreams take flight in this Qantas ad, which details the affordable pricing of trips to exotic destinations like Tahiti, New Zealand, Australia, and Hawaii for just $1,261. This commercial is a perfect example of how travel advertising in the '80s often focused on the allure of distant, exotic locales.
4. Kissing Cousins: Elvis on TV
KBHK TV44 takes us back to the golden age of Elvis Presley with a promotion for the 1964 comedy/musical "Kissing Cousins." This ad would have appealed to Elvis fans and movie buffs alike, capturing the nostalgia for the King's classic performances.
5. Earthquakes: Feel the Indoor Soccer Excitement
The Oakland Earthquakes bring the intensity of indoor soccer to the screen with this fast-paced ad. Promoting local sports events was a common practice, and this commercial showcases the energetic, up-and-coming world of indoor soccer.
6. National Velvet: A Classic Revisited
Elizabeth Taylor fans would have been thrilled to see this promotion for the 1944 sports drama "National Velvet." The ad invites viewers to revisit a timeless story of passion, perseverance, and sporting achievement.
7. Schweppes: "Schwepping it Up" in Style
Set in a luxurious yard, the Schweppes Tonic Water ad captures the essence of sophistication. The catchy slogan "Schwepping it up" reinforces Schweppes as the go-to choice for those who appreciate the finer things in life.
8. Burlingame Ford: A Multilingual Message
Burlingame Ford breaks the mold with a commercial featuring salespeople speaking various languages, including Wing Chew, Don Pedro, and Bob Javier. This ad cleverly illustrates that no matter what language you speak, Burlingame Ford is the place to go for your next vehicle.
9. Valvoline Oil: The DIY Pioneer
Valvoline takes pride in being the first to encourage DIY oil changes with this informative ad. By teaching viewers how to change their own oil and packaging it in a convenient 12-quart case, Valvoline positions itself as a leader in innovation and quality in the automotive care market.
10. Plymouth Sapporo: The Future of Japanese Imports
Promoted as one of the most technologically advanced imports, the Plymouth Sapporo, built by Mitsubishi, is available for just $8,043. This commercial taps into the fascination with Japanese automotive technology that was prevalent in the 1980s.
11. Wall Street Journal: Knowledge at a Bargain
For only $47, a six-month subscription to the Wall Street Journal is advertised as the best deal in town for those looking to stay informed about the world of business and finance. Even today, this ad resonates with viewers who value staying ahead in their industries.
12. Smythe: Isuzu Quality
John Ralston, head coach of the Bay Area Invaders, steps off the field to endorse the Isuzu vehicle line. He emphasizes the "Isuzu Quality," suggesting that when it comes to automobiles, IQ only means one thing. The ad positions Smythe on Stevens Creek Boulevard in San Jose as the go-to destination for reliable vehicles.
13. Michelob Light: One More Game
The final Michelob Light commercial returns to the theme of friendly competition, this time on the racquetball court. With a cold Michelob Light on the line, the stakes are high, making the game and the beer equally rewarding.
14. BMW 320i: Passing the Competition
In a dynamic follow-up to their earlier spot, BMW showcases the 320i overtaking a line of cars, emphasizing the advantage of driving a vehicle designed for performance. This second ad reinforces the BMW brand's focus on driving pleasure and precision engineering.
A Snapshot of 1980s Advertising
These commercials are more than just ads?they are cultural artifacts that offer a glimpse into the values, humor, and lifestyle of the 1980s. Whether you're a fan of vintage cars, classic movies, or just enjoy a bit of nostalgia, this collection of commercials is sure to delight. Head over to my blog and check out the full video to experience these iconic ads from the 1982 "Big Game" for yourself. Enjoy the journey back in time!