January 18, 2022

BostonGhost.com Email

QA Fails the Email

A long time ago, I purchased the BostonGhost.com domain to use for testing. I never did anything with it, but still have the domain thanks to a hosting provider that I worked at.

Every once in a while I would get business inquiries about the domain. Usually, it's a sign of mass mailing, and the sender doesn't pay much attention to the potential client.

This is one such email that I recently got:

Boston Ghost Email Spam

QA Fails the Email

Here's are four reasons that QA fails this email:

  1. Why would I trust an email coming from gmail.com? Do they not have a legitimate business? Shouldn't the sender be using their domain name? If you are so good, wouldn't you have a domain name-
  2. Nice generic hello statement. You couldn't capitalize the domain name-
  3. "Hope Your Doing Well?" Like you really care how I am doing?
  4. Nice that you keep the variable placeholder in the email. That clearly shows that you pay attention to your emails. I certainly want to trust my Social Media Optimization and SEO to your company.

We All make Mistakes

I didn't call out the name of this company. We all make mistakes.

You should always test your email campaign before sending it out. At least have a second set of eyes to offer some constructive feedback.

Want to know why your conversion rate is low? You're not testing.

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