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August 21, 2022

Pictory.ai

How Poor Boys Become Successful Men

Over the next few week, I'll be exploring some of the features of Pictory.ai.

About Pictory

Pictory is the essential tool for ambitious, growing businesses. Create powerful videos with Pictory. Convert Blogs, Articles, Press Releases, and Case Studies to Short Summary Videos. Online software. Free Sign up. Easy To Use.

First Sample Video

For starters, here's a sample video that I created using the "How Poor Boys Become Successful Men" from the quotes section. I only used the first 30 tips.

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August 14, 2022

Factors to Consider When Creating a Mobile SEO Strategy

Creating a mobile SEO strategy.

A hand grasping a mobile device

Mobile SEO refers to the practice of combining search engine optimization with responsive design in such a way that the site's text and visuals can be viewed in an optimal manner on handheld devices. This type of SEO can produce a fantastic consumer experience if you can execute it properly. Sites that adhere to mobile-first SEO strategies look great on any device, regardless of the size of the display they are viewed on. However, mobile SEO can be quite complicated if you have never done it. Therefore, if you are looking for a way to make your website look better and run more smoothly on mobile devices, here are some factors to consider when creating a mobile SEO strategy.

Why Is Mobile SEO So Important?

The number of active handheld devices in the country has increased dramatically over the years, and this trend is expected to continue. This is not surprising. The smartphone has become an essential part of people's daily lives and the primary channel through which businesses can promote and, more importantly, build relationships with the public. This is without even mentioning how big social media is. It means that the focus of SEO will increasingly shift from the desktop to the smartphone. In fact, Google's mobile-first index is already laying the groundwork for this to occur.

A person holding a phone with the Google search bar displayed.
To create a mobile SEO strategy, you need to understand how different desktop and handheld users are.

Because of this social landscape, many businesses have modified their strategies to meet the needs of this new customer. However, most companies attempt to do so without understanding the fundamental differences between handheld and desktop users. We're not just referring to the fact that the screen sizes differ. Customers also approach the two distinct forms psychologically. For example, when it comes to PPC, the same rules don't apply between the two groups. Smartphone users are much more impatient; they are not confined to their homes and can leave whenever they want. Only if you understand the differences will you be able to plan your approach to mobile SEO accordingly.

Your Website Needs To Load Quickly

The loading speed of your website is a critical aspect of the mobile experience. Even more so than on desktop. When people look for information on the move, they want it quickly. If your website does not load quickly, they will leave. Therefore, the best thing you can do to retain leads on your mobile site is to enhance its load speed. If you don't know how fast your website is loading, you can find many useful tools on Google that offer you some insight. You may use these tools to determine where your site performs well and where it needs to improve. In mobile SEO, loading speed is essential. However, if you want to keep the load speed of your website quick, some of the things that you can do are:

A woman on her phone while walking outside, showing one of the factors to consider when creating a mobile SEO strategy
Mobile users will not wait long for your page to load before leaving.

It's possible to hire a digital marketing firm to handle your mobile site's page speed optimization if you don't know much about coding or don't have the time. This is great because it will allow you to focus on running your business instead of worrying about the technical aspects of it.

It Needs To Have a Responsive Design

A mobile-friendly website requires responsive design. When you employ responsive design, you guarantee that your website adjusts to whatever device a user is on. When we are talking about mobile devices, we are not just talking about smartphones. You will need to ensure that the viewers get the optimal mobile experience, whether it's a smartphone or tablet. Integrating responsive design makes it easier for your audience to navigate your site.

If you don't do this, you could find yourself in a situation where your website looks great on some devices while it is crammed and illegible on others. Forcing your viewers to constantly zoom in and out to see your website's content will increase your bounce rate. If you don't want this to happen, you need to make sure that you have a responsive design for a wide range of screen sizes, not just the regular 5.5-7.1 inch smartphone displays.

Create Material With a Focus on Mobile Readability

As we've already mentioned, visitors should not have to pinch-zoom, squint, or do anything else to read the material on your mobile web page. If they have to do it, most of them will leave. There is nothing worse for your mobile SEO than having visitors leave because of such a simple and easily correctable error. However, many small businesses make this mistake when developing a website. Therefore, examine your website's content using a handheld device to see how it reads.

A woman lying in bed, reading on her phone
It is critical to ensure that your content is readable when creating??a mobile SEO strategy; otherwise, your visitors will not want to read it.

If you want to ensure that your mobile website is easy to read, try to keep paragraphs short. This allows your readers to read your content in small doses. It also allows them to take their gaze away from the device and check their surroundings without losing track of what they are reading. You should also use a 14px font because it is easy to read on a small screen. In addition to that, make sure your text and background have a lot of contrast to make it easier for mobile viewers to see your material outside.

Conclusion

Utilizing every one of the strategies, tools, and configurations we have discussed up until this point should be a part of your effort to optimize your mobile website for search engines. However, it is crucial to remember that Google continues to emphasize the information above all other factors. Therefore, don't just ignore the quality of the content you produce. If you can create engaging content while also incorporating everything else we've discussed today, your mobile SEO will benefit greatly. With that said, hopefully, now you know what factors to consider when creating a mobile SEO strategy and how best to implement them in the future.

Meta Description: If you want to improve your rank on Google, here are some of the factors to consider when creating a mobile SEO strategy.

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July 10, 2022

Improve Communication, Productivity, And Company Culture

Why Your Business Needs Intranet

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An intranet is a valuable tool that can help pave the way to business success. Businesses that implemented a social intranet, for example, experienced a 20% increase in employee satisfaction, and an 87% increase in employee retention, a survey by Deloitte found. With the intranet, you can effectively improve employee communication and productivity and strengthen company culture.

Boost communication and productivity

Poor communication hampers communication, productivity, and your bottom line companies with around 100,000 employees lose around $62.4 million every year because of inadequate communication to and between employees, while smaller companies with 100 employees lose an average of $420,000 annually. The average employee, for example, wastes around 3.1 hours every day on emails, and, even so, important announcements can easily be overlooked this way. Intranet, on the other hand, lets you pin headline news and FAQs to the top of the page, making it ideal for company-wide sharing. It can also enhance collaboration between employees; with an intranet, multiple people can work on the same file at the same time without needing to worry about whether they have the latest version. Real-time discussion is also facilitated, so everyone can come to an agreement on the work that needs to be done.

Make information easy to find

Your intranet can function as a trusted knowledge repository for all company information. It is a central location that houses all up-to-date company documents, policies, and procedures, which can be accessed as needed by all your employees. Not only does this streamline your operations and save time, but it also helps ensure compliance (as employees can access current information needed to perform their jobs correctly). Moreover, modern intranet tools like Microsoft PowerApps lets you create custom low- or no-code business apps, which can pull multiple data sources into one platform to be easily accessed daily. A PowerApps Collection can also be used, for example, to save and organize employee information by their names, roles, departments, and so on. Once you have this data collected, you can take it offline and edit or otherwise use it for your business needs.

Strengthen company culture

56% of workers say a strong workplace culture is even more important to them than salary, with over three-in-four workers saying company culture plays a key role in their decision to apply for a position. Fortunately, an intranet can help strengthen your company culture as it offers an easy way for your team to interact and get to know each other in one space the option for employee social media feeds is even available. You can also use the intranet to give props to your employees. By using the intranet to post praise of employees, everyone across the company will be aware of others achievements. The intranet is undoubtedly still relevant in the modern-day. By boosting communication and productivity, making information easily accessible, and strengthening company culture, the intranet can help you pave the way to greater business success.

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July 3, 2022

Top Ten Lessons Learned

Lesson List from the 1990s

Top lessons we've learned about large-scale internal Web deployment.

Web deployments can be tricky, especially when you???re dealing with a large scale. Here are some of the top lessons we???ve learned about deploying Web applications:

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June 26, 2022

Personal Trainer Apps

Benefits of Top Personal Trainers

A few years ago, the idea of??an ice skating rink??in your own home would have sounded like something only a millionaire could afford.?? Today, innovations in synthetic ice have made it a possibility for anyone. Besides being extremely fun and great for your health, what???s also great about it is that??synthetic ice is easy to clean??and has a significantly reduced carbon footprint. This makes it perfect for families who like to stay active together.

Personal Trainer

Personal Trainer Apps

Thanks to ever-evolving updates in the world of technology, our exercise routines are becoming more and more efficient every day as the??benefits of top personal trainers??become widely accessible and affordable via smartphone apps. Not only does this mean that individuals can receive exercise tips, guidance, and routines based on their unique set of needs. It also means that individuals can complete a satisfying and effective gym routine wherever they are, whenever they please. Only those in top income brackets previously had access to the benefits of regular meetings with a personal trainer to help them meet their weight-loss, fitness, or strength-training goals. However, this has been truly revolutionized with modern technology as new apps come out every month with AI virtual personal trainers designing routines that cater to individual needs, and push notifications that keep users motivated and on track.

The times have never been changing quicker, and the technological advances at our fingertips are making exercise, health, and wellness easier to achieve than ever. Consumers now have more options than ever to complete their exercise and aftercare routines at home - or wherever they are in the world, whenever they like.

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June 19, 2022

How to Optimize Your YouTube Videos for SEO

Make your videos more visible and optimized for Google


People often overlook the importance of SEO when making videos on YouTube. It's not hard to see why. There are many more aspects to making a video than there are to making a simple blog post or an article. That being said, if you use SEO in your video strategy, you can improve the visibility and reach of all of your videos. This will not only increase your video view time, but it will also catch the attention of your target audience. It is something that will aid you in YouTube retargeting as well. For this reason, we would like to tell you how to optimize your YouTube videos for SEO.

A 3D rendering of the YouTube logo.
You must optimize your YouTube videos for SEO if you want to benefit from your efforts.

Focus on Your Keywords

Back in the day, all you needed to do was make a quality video, and you would be able to gain traction. However, even though being prolific is essential these days, you need to do more to stand out. When it comes to SEO, it may seem like a losing battle for someone just starting out. There is too much competition from other creators, products, and services. But that is precisely why you must find a way to stand out from the competition. It starts with choosing your keywords as best as you can. Search for the best possible keywords for your video but avoid too popular ones because if they are tied to a competitor who is more prominent than you, they won't have as much of an effect.

A person searching for a video using a keyword, showing why it???s crucial to optimize your YouTube videos for SEO.
Keywords are the most critical elements of optimization because they are how you connect with your audience.

Include Keywords in the Title of Your Video

To make any form of SEO work for your YouTube video, you need to understand what your audience is searching for. If you don't know for sure, maybe it will help you to know that among the most popular search intent on Google are informative, commercial, navigational, and transactional searches. Once you have figured out what your audience is searching for, you need to make a video about that. The next step will be to add the search keyword to your title. This way, when your target audience is looking for something specific, they will come across your video.

Second, according to Movers Development experts, one of the most important things you need to do is to understand who your target audience is and how to get to them. For example, include the product name in the video title and description if you want to highlight a product review. This may seem like an obvious thing to do. However, many amateurs and even professional creators often forget to do this, which usually results in less than stellar reach and views.

Improve the Description of Your YouTube Video

If you make sure to write a well-optimized and clear video description on your video, you will most likely have a better SEO ranking for your video than if you failed to do so. YouTube will review the video whenever you modify or update any YouTube video aspect, including video descriptions, subtitles, closed captions, and video thumbnails. With that said, this can easily backfire if you don't know what you're doing. That is why it's so important to do it correctly. We suggest you include your most important keywords in the first couple of phrases of your description. Other than that, it would be best to keep your description to a maximum of 200 words in length. In general, you should make your description helpful. If it does not assist your viewer, it would be best to get rid of it.

Don't Forget to Use Hashtags for All of Your Video Content

These days hashtags are synonymous with social media, and many people don't usually think about YouTube as a social media, so they avoid using hashtags. Hashtags are there to help people locate the material that answers their requests across a variety of platforms. With that said, you can use hashtags in the descriptions and titles of your YouTube videos. This will help your audience find your video when searching for a specific hashtag. Tags, in particular, assist in boosting search by making relevant trends more evident. Including a hashtag in the video description will appear above the title and get hyperlinked. It's also vital to remember where you put video hashtags in this section. If you include a hashtag in the video title, hashtags from the description will not be shown next to the video title.

A cardboard hashtag sign.
Hashtags are important because they make it easier for your audience to find you.

Make Your Thumbnail Unique

Thumbnails are, in a way, much more important than your video title or the description. The first thing people will see when they find your video in their feed is the thumbnail. For this reason, you should make sure that your thumbnail is catchy. Additionally, if you can't naturally incorporate your keyword into the title, you can place it into the thumbnail. As long as you make something that catches people's attention and stands out from the crowd, you won't have any issues.

It would be best to do the same with your channel's logo. If you have an overarching theme for your business or content that you create, your logo can be something that links everything together. For this reason, it is crucial to think about creating a logo. If you have never thought about this, you will be surprised how much of an increase in reach your videos will have once you do something as simple as implementing a logo.

Conclusion

We have covered how to optimize your YouTube videos for SEO, so all you should do is try some of these methods out. As you can see, making your videos reach a larger audience is not that hard. However, it will take a lot of experimentation and patience. Therefore, don't give up if you don't notice huge changes immediately. Give it time, and you will soon be happy with the results.

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May 22, 2022

Improving Speed and Slashing Carbon Emissions

Drone Delivery Is Transforming The Supply Chain

Drone delivery is a promising solution to America s supply chain crisis. As increasing demand combined with growing customer expectations for next-day or even same-day delivery continues to push the supply chain past its breaking point, current ground vehicle-based logistics networks are proving inefficient. Fortunately, drone technology is helping to transport goods with on-demand, just-in-time access, while also improving speed and convenience and slashing carbon emissions.

Drone Delivery

Drone delivery service live in Virginia

After getting the green-light from the government, Wing, an autonomous delivery drone service, successfully began delivering goods to residents in Christiansburg, Virginia over two years ago. They ve now made over 100,000 commercial deliveries. Walgreens, the first retail pharmacy to team-up with Wing, provides customers with over-the-counter medicines and health and wellness items, while FedEx Express are also working with Wing to provide some of their shipments via drone. Local Virginia retailer, Sugar Magnolia, is also selling gifts, sweets, and birthday cards with the option of Wing drone delivery. In fact, most orders within the four-mile radius of Wing s distribution facility arrive at customer s front doors in just 10 minutes.

Innovative technology

Wing s drones can travel at impressive speeds of up to 78 miles per hour and for around six miles in between charges. Two propellers and a dozen vertical rotors equip them with the ability to take off and land vertically. During pickup, the drones hover around 20 feet in the air, before a tether drops and a human operator connects the package to it. Next, the drone secures the package before delivering it to the recipient (it lowers and releases the package in the correct designated location). After sensing the package has been delivered safely, the drone continues to the next pickup destination. Routes are planned with automated flight-planning software, while a camera and in-built sensors help the drones avoid obstacles.

Improving efficiency and sustainability

Drones are just one piece of technology helping improve speed and efficiency in logistics. For example, rail freight is also becoming increasingly automated. In fact, 43% of rail operators intend to invest in artificial intelligence and machine learning to improve efficiency within the next three years. But, when it comes to drones, 87% of Christiansburg residents are happy with the service as it s convenient and reduces traffic congestion. In fact, drone delivery in a single U.S. metropolitan area is estimated to take the equivalent of 25,000 cars off the road and slash carbon emissions by up to 113,900 tonnes every year. Drones are also energy efficient and use far less energy than electric vehicles. As Wing explains, It takes more energy for you to boil pasta on your stove than it does for us to deliver you a box of pasta .

Although drones clearly aren t capable of handling all logistics, they re playing a key role in optimizing modern supply chains. By improving sustainability, speed, and resiliency, drone delivery services are set to become a lot more commonplace across the country in the near future.

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May 15, 2022

Declutter Time

Take Time to Declutter Now

Are you feeling overwhelmed by the amount of stuff in your home? Are you struggling to find a place for everything? If so, it may be time to consider donating some of your belongings to a declutter donation center.

Donating your excess stuff can be incredibly freeing. It can help you get organized and make space for the things that matter most to you. Plus, it's a great way to help those in need.

There are many declutter donation centers out there, so do your research and find one that best suits your needs. Some centers accept donations of all kinds, while others specialize in certain types of items. Be sure to read up on the center's policies before making any donations.

If you're not sure what to donate, here are a few ideas:

  • Clothing: Donate clothes that are no longer wearable or no longer fit. Hey if your not going to wear it anymore, why are use still keeping it.
  • Books: Donate books that you've already read or don't plan on reading again.
  • Toys: Donate toys that are no longer played with or have been replaced by newer versions.
  • Household Items: Donate unused furniture, appliances, and kitchen supplies."

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May 8, 2022

Keeping you and your loved ones safe from online scams

Tips and Tricks to keep you safe

Safe Online Scams

Online scams are becoming increasingly common, with catfishing alone costing Americans $201 million in recent years. While it may not be possible to achieve total security, educating yourself on the telltale signs of a scam is more important than ever. Modern scammers target their victims on every communications platform from email to mobile phones.

How to spot a scam

The first step to protecting you and your loved ones from scams is being able to recognize their many forms. Scams usually play on our emotions by promising rewards that are too good to be true or making threats. Instilling a sense of urgency is a key part of many scams. These criminals will aim to convince you to part with your money or personal information before you have time to detect the scam. This is often done by masquerading as an official government organization such as the IRS and threatening legal action should you refuse to comply.

The vast majority of communications from scammers will be unsolicited. As such, communications requesting money, and notifying you of unexpected charges or promising rewards should be seen as highly suspicious. However, not all scams are initiated by the scammer. Online dating is rife with catfishing, a scam where the criminal will assume a fake name and persona, convincing victims to send them money under the pretense of romance. As online dating increasingly becomes the norm, users of these platforms must be aware of the potential risks. Tech support scams have been one of the most nefarious and successful criminal enterprises over the last few decades with call centers making millions of dollars each year from mostly elderly victims. These scams usually originate from popup ads or viruses claiming that your operating system has detected an issue that must be resolved. These popups usually point to a phone number claiming to be official tech support. In reality, the phone will be picked up by a scammer in a fraudulent call center whose task will be to convince the victim to hand over money in exchange for removing the non-existent virus.

Protecting you and your loved ones

Children and the elderly are most susceptible to scammers and as such are usually their targets. Unlike children, however, it is difficult if not unreasonable to keep an eye on your elderly loved ones. Instead, the best way to protect them is to teach them to protect themselves the way you do, with a few simple rules. Scammers usually look for personal information and bank details. Ensure that they know not to share this information online and to spot strange or unorthodox payment methods such as gift cards. Many scams mimic official government or company websites and emails to lull victims into a false sense of security. Make a habit of double-checking URLs and email addresses before clicking on the contents. If something looks too good to be true then almost invariably it will be a scam. Checking for these signs and avoiding shady websites and downloads will go a long way towards ensuring your safety online.

The world s increasing digitization over the last few years has led to online scams becoming more prevalent than ever. It s difficult to protect yourself on the internet but for those of us who are educated on scams, our greatest worry may be for family members and loved ones. In this case, learning the rules ourselves and passing them on is critical to keeping them safe.

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April 17, 2022

How Businesses Are Using Gamification For Employee Training

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Over the last decade, corporations have been more than willing to spend significant amounts of money on employee development. At one point, the investments in workplace training reached more than $370 billion per year. However, this doesn't necessarily mean that training was effective, nor that it kept the employees engaged and provided them with meaningful knowledge. A study by Harvard Business Review revealed that more than 75% of managers are dissatisfied with training and development programs in their companies. This just goes to show that traditional training methods should be tweaked and improved if companies are aiming to deliver a better learning experience and higher employee engagement, which can lead to productivity and success. One effective way to do so is by integrating gaming into employee training and development.

Training Gamification Creates Happy and Satisfied Workers

Many companies, including some of the major global corporations, discovered that the solution lies in the gamification of employee development. Gaming mechanics in the workplace environment not only improves learning and adoption of new skills but also makes employees more motivated and increases job satisfaction. Studies have shown that using games for the training process helps release neurotransmitters such as endorphins, dopamine, and serotonin which enhance feelings of happiness and positivity. This ensures that employees are proactive, engaged, and excited to learn during the training sessions.

How Gamification Benefits Employee Development

Besides keeping workers invested in their own development, gamification provides numerous other benefits. Using strategies such as point systems, badges, or leaderboards give employees more individual control over their personal growth. These features also encourage knowledge sharing and promote community engagement. Also, gamification has a universal appeal that applies across all ages, genders, or education groups, ensuring that no one feels left behind in the training process. What was once boring or routine training becomes a fun and exciting experience, even when it comes to usually dull compliance, safety, or legal procedures. As learning occurs through various experiences and events, knowledge retention is much higher, and newly acquired skills tend to "stick" longer. Ultimately, all this leads to better efficiency and productivity during everyday tasks. Gamified training is also a great way to get new employees onboard and up to speed with what's expected of them.

Successful Implementations of Gamification in Corporate Training

Proof that gamification works not only in theory but also in real life comes from some of the world's leading companies. Many of them have already successfully implemented this training strategy. In 2015, the pharmaceutical giant, AstraZeneca, started a new training program called "Go to Jupiter" that heavily leans on gamification strategies. The program is used to train the new sales staff. Through a series of quizzes and mini-games, employees learn about the new products while earning their spots on leaderboards and engaging in team competitions. The results were quite impressive. Learner engagement on the platform was at 97%, while 95% of trainees successfully completed the program.

Meanwhile, Deloitte used gamification to improve their leadership academy and help their senior execs develop soft skills. Gamification elements were supposed to motivate senior staff members who are usually reluctant to join the development process. During the training, participants are free to explore various training areas and establish their own individual goals. At the same time, they receive badges for their accomplishments which put them on the leaderboards in 10 different training categories. Gamifying the training cut the time needed to complete the program by 50%, and Deloitte saw a 47% increase in the number of users returning to the platform each week.

Gamification is the Way Forward

In the modern workplace, the traditional approaches to employee development fail to produce satisfactory results. This is especially the case with younger people who are just entering the workforce. It's a fact that training can be often boring and grueling. However, gaming is the exact opposite. Applying the gaming concepts to training can change employees' attitudes toward these tedious tasks, ease the learning process, and motivate them to perform better. The real-life gamification implementations have proven that it's sustainable and that it works. It cuts training costs, saves time, and allows companies to easily manage change. Efficient and engaging training is the easiest way for the business to grow from within and remain competitive.

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About

Are you looking for new and innovative ways to improve your business? Look no further! In these blog series, we'll be sharing some interesting tips and tricks that can help take your business to the next level. From marketing strategies to productivity hacks, we've got you covered. So, let's dive in and explore some of the most effective ways to grow and succeed in the world of business.

Check out all the blog post.

Schedule

MondayMedia Monday
TuesdayQA
WednesdaySnagit For QA
ThursdayPython
FridayMacintosh
SaturdayInternet Tools
SundayOpen Topic