In February 1998, a younger version of myself was immersed in the world of cable TV, diligently recording a myriad of shows. At the time, my intentions were unclear, perhaps driven by a simple desire to capture a slice of television history. Fast forward twenty-six years, and curiosity led me back to these old recordings. To my delight, I uncovered a treasure trove of classic 1990s commercials, a nostalgic journey through a bygone era of advertising. These commercials, once mere intervals in my viewing experience, now stand as captivating time capsules, offering a glimpse into the vibrant culture and trends of the 90s.
In Living Color Season 2 Introduction
1998 Pontiac Trans Am Commercial
Cadillac Catera Commercial - Introduced just two years earlier.
Fremont Ford - Wow check out those 1998 prices.
US Army Reserve - Be all you can be
TCI Cable - Why would you want Satellite service?
Crest Toothpaste - How about the basic Toothpaste tube design?
Adidas - Featuring Antoine Walker just 2 years into his NBA career.
The Grand Central Sauna & Hot Tub Co. - This popular San Francisco spot closed because of the pandemic.
As the holiday season approaches, it's a perfect time to take a nostalgic journey through one of the most memorable aspects of holiday marketing - the classic Overstock.com Christmas commercial. This commercial, which first graced our television screens years ago, left an indelible mark on the hearts of viewers, largely thanks to its catchy, jingle-like song.
The Magic of the Overstock Jingle
The centerpiece of the Overstock.com Christmas commercial was its song. Catchy and upbeat, the jingle was a masterstroke in advertising, encapsulating the joy and excitement of the holiday season. Its simple, yet infectious melody was something viewers found themselves humming long after the commercial ended. The effectiveness of this jingle was not just in its tune, but also in its ability to convey the brand's message - making Overstock.com synonymous with holiday shopping.
Watch the Commercial
A Nostalgic Reflection
Today, the Overstock.com Christmas commercial stands as a nostalgic piece, reminding us of a different era in advertising and consumer behavior. It represents a time when commercials were not just about hard selling but were crafted to create an emotional connection with the audience. The jingle and visuals from the commercial continue to evoke fond memories for many, symbolizing the joy and magic of the holiday season.
The classic Overstock.com Christmas commercial, with its catchy song and festive visuals, remains a significant part of our collective holiday memories. It's a testament to the power of a well-crafted advertisement - one that goes beyond selling a product and becomes a cherished part of our holiday experience. As we move forward in the digital age, where marketing strategies are ever-evolving, this commercial reminds us of the timeless impact of a simple, yet memorable melody coupled with heartwarming visuals.
Thomas "Hollywood" Henderson was a star linebacker for the Dallas Cowboys in the late 1970s, but his career and life spiraled out of control due to his addiction to drugs and alcohol. He was arrested several times, spent time in prison, and lost most of his fortune. He hit rock bottom in 1983, when he attempted suicide by overdosing on crack cocaine.
But Henderson did not give up. He sought help and entered a rehabilitation program, where he learned to overcome his addiction and embrace a new way of living. He became a motivational speaker, a philanthropist, and a role model for others struggling with substance abuse. He also became a lottery player, buying tickets every week with the same numbers: 1, 10, 18, 19, 20, and 29.
On April 1, 2000, Henderson's persistence paid off. He matched all six numbers in the Texas Lotto, winning a whopping $28 million jackpot. He was one of three winners that day, and he opted for the lump sum payment of $10 million. He said he felt like he had been given a second chance at life, and he vowed to use his money wisely and generously.
Henderson donated millions of dollars to various causes, including drug treatment programs, scholarships, youth sports, and AIDS research. He also invested in real estate, bought a ranch, and traveled the world. He said he was grateful for his fortune, but he did not let it change his values or his humility. He continued to attend Alcoholics Anonymous meetings and to share his story of recovery and redemption.
Henderson's lottery win was a remarkable twist of fate for a man who had once lost everything to addiction. He proved that it is never too late to turn your life around, and that miracles can happen to anyone. He is an inspiration to millions of people who have faced similar challenges, and a testament to the power of hope and faith.
The Microsoft commercial featuring the small business named "Great Harvest Bread Co." was a classic ad that aired in the late 1990s. The commercial was part of Microsoft's "Where do you want to go today?" campaign, which aimed to showcase the company's vision of how technology could help people achieve their goals and dreams.
In the commercial, we see the owners of Great Harvest Bread Co. using Microsoft technology to manage their business operations. The ad highlights how Microsoft's software can help small businesses like Great Harvest Bread Co. to streamline their operations, improve their productivity, and grow their business.
The commercial was a huge success and is still remembered fondly by many people today. It is a testament to Microsoft's commitment to innovation and its belief in the power of technology to transform people's lives.
Gary Radnich, a familiar and respected face in the world of sports broadcasting, brought a unique charm to KRON's sports segment with his feature, "It Happened Tonight." This particular piece of programming became a staple for sports enthusiasts who didn't want to miss out on the major happenings of the day.
"It Happened Tonight" was more than just a roundup; it was a narrated journey through the highs and lows of the sports world. Radnich, with his characteristic wit and enthusiasm, turned the day's events into a narrative that both informed and entertained. His approach was akin to sitting down with a friend who had the inside scoop on all the significant sports stories.
What set this segment apart was not just the content, which was meticulously curated to include only the most noteworthy events, but also Radnich's presentation. His rapport with the audience was built on a foundation of trust and camaraderie, which he had been cultivating since he joined KRON in the 1980s. Viewers tuned in not just for the sports news but for the way Radnich delivered it--with a mix of humor, insight, and an unscripted feel that made each broadcast feel personal.
The popularity of "It Happened Tonight" could be attributed to Radnich's ability to connect with viewers beyond the screen. He made each event, whether a breathtaking basketball buzzer-beater or a dramatic ninth-inning home run, resonate on a personal level. He understood that sports were not just games; they were stories of human endeavor, replete with drama, triumph, and sometimes heartbreak.
Moreover, Radnich's segment was a testament to the importance of sports journalism that goes beyond the scores. It provided context, background, and analysis that helped viewers understand the significance of each event. "It Happened Tonight" was not just about what happened in sports but also about why it mattered.
Gary Radnich's legacy at KRON is indelibly marked by "It Happened Tonight." It was a segment that managed to capture the essence of sports broadcasting by combining information, entertainment, and a personal touch that kept the Bay Area viewers coming back for more. In a world where sports segments can often feel interchangeable, Radnich's feature stood out as a nightly event that was as engaging as the sports it covered.
Watch "It Happened Tonight" on KRON
Apologies for the subpar video quality in this broadcast from December 5, 2000. The reception was quite poor at the time.
London won the 2012 Olympic bid.
Interesting side note, NBC paid the Olympic Committee $2 Billion to broadcast the rights for the 2010 Winter Games and the 2012 Summer Olympic Games.
In the world of television news, where stories are often grave and the atmosphere is tense, a unique segment on KRON's 11 pm newscasts stood out in the 1990s and early 2000s. The "Circular File" by Pete Wilson, a beloved news anchor, brought a touch of eccentricity and humor to the nightly news. These stories were bizarre, whimsical, and left viewers with a smile before heading to bed. Today, we're diving into the Circular File archives with three nights from my personal VHS collection, revisiting the quirky charm that Pete Wilson brought to the Bay Area's news scene.
I was recently going through my collection of old TV commercials and came across two that I thought were worth sharing. The first is a commercial for the San Francisco Chronicle's Matier & Ross columnists, and the second is a commercial for Martha Stewart's new garden furniture collection at Kmart.
Matier & Ross
The Matier & Ross commercial is from the early 1990s and features the two columnists, San Francisco Chronicle Matier & Ross Columnists, dressed up as old women. They are investigating the city and looking for scoops. They talk about the latest rumors and gossip by dressing up as two old ladies.
The commercial is funny and lighthearted, but it also does a good job of showcasing the Matier & Ross brand. The two columnists are known for their sharp wit and their ability to get the inside scoop on the San Francisco political scene. The commercial also highlights the fact that the Chronicle is a trusted source for local news and information.
The Martha Stewart commercial is from the late 1990s and features Martha Stewart talking about the new garden furniture collection at Kmart. She is dressed in a stylish gardening outfit and is surrounded by her beautiful garden furniture.
The commercial is well-produced and visually appealing. It also does a good job of showcasing Stewart's brand. Stewart is known for her good taste and her attention to detail.
Overall, I thought these two TV commercials were well-made and entertaining. They also did a good job of showcasing the brands they were advertising. The Matier & Ross commercial was funny and lighthearted, while the Martha Stewart commercial was elegant and sophisticated.
It is interesting to note that both of these commercials were made in the 1990s, a time when TV commercials were often more creative and memorable than they are today. It is also interesting to note that both of these commercials feature well-known and respected personalities. The Matier & Ross commercial features two of the most popular columnists in San Francisco, while the Martha Stewart commercial features one of the most popular lifestyle experts in the world.
I think these two commercials are a reminder of the golden age of TV advertising. They are well-made, entertaining, and effective. They also showcase the importance of using well-known and respected personalities to promote your brand.
If you're a certain age, you probably remember classic commercials like iPrint.com and 1-800-Dentist. These commercials were ubiquitous on TV in the 1990s and early 2000s, and they're still remembered fondly by many people today.
The iPrint.com commercial was a simple but effective one. It featured a man sitting at his computer, printing out a document. The voiceover said, "iPrint.com: Your one-stop shop for all your printing needs." The commercial was catchy and memorable, and it helped to make iPrint.com a household name.
Suzie Barrett was the 1-800 Dentist girl. She was the one who tried to convince you to call 1-800-Dentist and not use the Yellow Pages. Simple but effective advertising.
Interesting note: The commercial was done in one cut. There is no camera switching in this commercial.
Why these commercials were so effective
These commercials were effective for a number of reasons. First, the commercials were both very simple. They didn't have a lot of complex storylines or special effects. Instead, they focused on getting a single message across in a clear and concise way.
Finally, the commercials were both very relevant to their target audiences. The iPrint.com commercial was targeted at people who needed to print documents, while the 1-800-Dentist commercial was targeted at people who needed to find a dentist. By targeting their ads to specific audiences, the companies behind these commercials were able to reach more potential customers.
Trip.com is a popular online travel agency, but it's also the target of job scammers. These scammers pretend to be Trip.com employees or recruiters and offer fake job opportunities to job seekers.
How the scam works
Scammers typically contact job seekers via text message. They may post fake job listings on job boards. The scammers will often promise a high salary and flexible hours, and they may even send you a fake job offer.
However, if you accept the job offer, the scammers will likely ask you to pay a fee upfront, such as a processing fee or training fee. They may also ask you to provide personal information, such as your Social Security number or bank account number.
If you send the scammers any money or personal information, you are likely to lose both. The scammers will not give you a real job, and they may use your personal information to commit identity theft.
Sample Text Scam
How to protect yourself
There are a few things you can do to protect yourself from Trip.com job scams:
Be wary of any job offer that comes from an unsolicited email, text message, or social media message.
Do your research on the company before applying for any job. You can check the company's website and social media pages, and you can also read online reviews from current and former employees.
Never pay a fee upfront for a job. Legitimate companies will never ask you to pay for a job.
Never provide personal information to someone you don't know and trust. This includes your Social Security number, bank account number, and date of birth.
YouTube Shorts are a great way to share short, engaging videos with your audience. But if you have old 720p videos that you want to use in your Shorts, you may be worried about how they will look.
That's where the new YouTube Short Template for Final Cut Pro comes in. This template makes it easy to showcase your old 720p videos in 1080p format, with a black top and bottom to make them look more polished and professional.
How to use the YouTube Short Template for Final Cut Pro
To use the YouTube Short Template for Final Cut Pro, simply download the template and import it into your Final Cut Pro project. Then, drag and drop your 720p video clips into the timeline and then drag and drop the template above the video.
You can use the template as a marker for the length of the show.
The template will automatically scale your videos to 1080p and add the black top and bottom. You can then customize the template to your liking, such as adding text, music, and other effects.
Tips for using the YouTube Short Template for Final Cut Pro
Here are a few tips for using the YouTube Short Template for Final Cut Pro:
Make sure your 720p video clips are at least 60 seconds long. This will ensure that your Shorts are the required length of 59 seconds.
You can use the YouTube Short Template to create Shorts for any topic, but it is especially well-suited for showcasing old photos and videos.
Be sure to add text and music to your Shorts to make them more engaging. You can also use other effects, such as transitions and filters, to make your Shorts more visually appealing.
Once you are finished editing your Short, export it from Final Cut Pro and upload it to YouTube.
The YouTube Short Template for Final Cut Pro is a great way to showcase your old 720p videos in 1080p format. The template is easy to use and can be customized to your liking. With a few simple tips, you can create engaging and visually appealing Shorts that your viewers will love.
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